We gradually whittle away all the bad ideas , so we ’ re left with a small number of interesting , compelling opportunities
“ If we look at all opportunities across the minerals and metal industry , we end up rejecting a lot of them because it might be good for the economy but damaging to the environment , for example . We gradually whittle away all the bad ideas , so we ’ re left with a small number of interesting , compelling opportunities .”
He continues : “ In today ’ s world , if something doesn ’ t have positive environmental aspects , then it most likely isn ’ t a good decision to pursue it . Furthermore , if work has already commenced when negative consequences come to light , it ’ s often difficult for companies or individuals to make the decision to cease work .
“ That ’ s why I ’ ve always strived to create a culture in my teams where we give something a go but are equally prepared to stop and start something new as soon as we identify that something won ’ t work . It ’ s possibly unusual , and it ’ s not always easy , but you have to think of the bigger picture ; there
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